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This web page had the following in the site, "Building on the incredible success of the past 2 years at NAMM." We saw that the web site stated " EV debuted the latest in their impressive line up of Powered Speakers, the EKX ." It also said " This follows the enormously popular of LiveX, ZLX, ETX and now EKX. EKX gives a DJ the option of getting LiveX with DSP if they cant afford the upgrade to ETX. EKX fits squarely in the middle between LiveX and ETX. For more info click here. Bosch - Conferencing and Public Address. Konig and Meyer - Music and Instrument Stands." The header had BMG-Hudson a Pro audio rep firm as the highest ranking optimized keyword. It is followed by NJ Office 732-294-1890, NY Office, and Mike Phillips which isn't as ranked as highly as BMG-Hudson a Pro audio rep firm. The next words bmghudson.com uses is Bruce Garry. rep firm for EV was included and could not be understood by search parsers.